Weet-Bix™ Protein

Weet-Bix™ Protein

Australia's favourite breakfast cereal is proud to introduce new Weet-Bix Protein.
Weet-Bix Protein is a protein breakfast cereal designed to fuel active bodies, powering them with wheat and pea plant protein.

This awesome new breakfast cereal is also high in wholegrains, fibre and iron; and tastes delicious!

Health Star Rating

Weet-Bix Protein is rated 4.5 out of 5 Health Stars

The Health Star Rating is a government led initiative, rating foods from a ½ star to 5 stars based on their nutritional value. When making food choices, consider those with higher star ratings. For more information go to www.sanitarium.com.au/health-star-rating.

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71%25 Whole Grain Certified
  • Protein breakfast cereal
  • Powered by pea plant protein
  • Source of protein
  • High in iron
  • 73% of your daily wholegrains^
  • High in fibre
  • High in vitamins B1, B2 & B3 for energy
  • One bowl of Weet-Bix™ Protein provides over 70% of your daily wholegrain needs*

^One 50g serve of Weet-Bix™ Protein contributes 73% towards the Grains and Legumes Nutrition Council™ 48g Wholegrain Daily Target Intake.
* One 50g serve of Weet-Bix™ Protein contributes 73% of the 48g whole grain Daily Target Intake

Serving Size: 50g (50g)
  • Serving Per Pack: 10
    Per serve
    Per 100g
  • Energy (kJ)
  • (Cal)
  • Protein (g)
  • Fat (g)
  • Saturated Fat (g)
  • Trans Fat (g)
  • Polyunsaturated Fat (g)
  • Carbohydrate (g)
  • Sugars (g)
  • Dietary Fibre (g)
  • Sodium (mg)
  • Potassium (mg)
  • Thiamin (Vitamin B1) (mg)
    0.55 (50% RDI)*
  • Riboflavin (Vitamin B2) (mg)
    0.43 (25% RDI)*
  • Niacin (Vitamin B3) (mg)
    2.5 (25% RDI)*
  • Folate (µg)
    95 (48% RDI)*
  • Iron (mg)
    3.0 (25% RDI)*
  • Magnesium (mg)
    38 (12% RDI)*
  • * Percentage of Recommended Dietary Intake (RDI)
  • ** 1 serve provides 24% of the folate RDI for women of childbearing age
Wholegrain wheat (71%), pea protein crisps [pea protein concentrate (9%), rice flour, rice starch, raw sugar, honey (1%), salt, barley malt extract, flavour, natural sweetener (steviol glycosides), vitamins (niacin, thiamin, riboflavin, folate), mineral (iron).

Contains cereals containing gluten

What is protein?

Protein is a macronutrient that is made up of smaller parts called amino acids. There are 20 amino acids that we need for good health. Our bodies can make 11 and the other 9 need to come from our food – these are known as ‘essential’ amino acids.

Why do we need protein?

Protein is essential for human health and its function varies widely. It is important for maintaining and growing our muscles and it also vital for growing teenage bones as part of a balanced diet and active lifestyle.

What are the protein sources in Weet-Bix Protein?

Weet-Bix Protein is powered by wheat and pea plant protein. The wheat protein occurs intrinsically within the wheat and pea protein is added in the form of a crisp (small ball).

Why was pea protein chosen for Weet-Bix Protein over another type of protein?

Pea protein was chosen as it is suitable for those following a plant-based or vegetarian diet. It is also allergen-friendly for those with common food allergens such as dairy, soy and egg.

Why is sugar added to Weet-Bix Protein?

Sanitarium adds some sugar to Weet-Bix Protein to round out the flavour and to help form and maintain the small bite-sized biscuits. There is also a small amount of naturally occurring sugar which comes from the wheat.

How do I weigh up the balance of key nutrients?

The Health Star Rating is a good way of considering key nutrients overall, including sugar. It’s important to weigh up the balance of all nutrients, rather than just considering one nutrient. Weet-Bix Protein achieves a Health Star Rating of 4.5 as it is high in protein (10g per serve), high in fibre and is low in saturated fat. It is also very high in wholegrains and high in iron and B-vitamins.