Feed the Belief (2023)

How our Weet-Bix Kids feed their belief

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Promoting optimism and nurturing strengths to fuel the limitless potential in every Aussie kid.

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Dr Justin Coulson
Parenting and relationships expert


I believe that deep inside every Aussie kid is a remarkable capacity to be excellent in something. Perhaps even powerful. Throughout my career I have spoken to tens of thousands of people about relationships in many facets of life, but especially in family life because it’s these relationships that are the bedrock of children’s wellbeing, and arguably wellbeing throughout our life course.

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Forge Wellbeing


In gathering data to understand the state of children’s wellbeing in Australia, we turned to Forge Wellbeing, an organisation founded in 2020 by former NRL star and dad-of-three David Gower and his business partner and friend Jason Stewart that aims to improve self-esteem and mental wellbeing in Aussie kids through school-based programs for primary and high school students. The Forge approach recognises that both ‘feeling good’ and ‘doing good’ are critical in helping children feel positive about who they are.

Learn more www.forgewellbeing.com.au


Jessica Manihera
Sanitarium Health Food Company


Our kids enter this world with limitless belief, an incredible superpower that fuels optimism, creativity, curiosity and courage. It helps them believe they can become anyone and achieve anything. While our report reveals many Aussie kids are losing sight of their dreams, we hope the tips and expert advice it provides help every Australian parent support their child in navigating an ever-changing world, identifying their strengths and striving towards their potential – whatever that might be.


Nurturing Self-Esteem

Self-esteem is the extent to which humans value themselves, and this changes as they
develop, learn and engage with life.

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Promoting a Positive Outlook

A positive outlook is about looking for the good opportunities in a situation rather than the bad. But it’s important to note, it’s not about looking at the world through ‘rose-coloured glasses’ or not being realistic about the trials of life.

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Focus on Strengths

Strengths help unleash the potential for excellence that are inside all humans. Strengths are cultivated by developing an awareness they exist, finding ways to access them, and making the effort to both expand them and utilise them every day.

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Maintaining Optimism

Optimism is defined as generally having a positive view of the future. Even when faced with difficulties, there’s still light at the end of the tunnel. This type of thinking improves things like mood, self-esteem, confidence and importantly, hope.

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Investing in
Meaningful Connections

High levels of positive involvement from family and friends help children flourish, as relationships drive a sense of belonging, confidence and self-belief.

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Healthy Bodies, Healthy Minds

Research demonstrates there is a level of interconnectedness between physical health and mental wellbeing, including growing evidence of the positive role of a healthy diet and active lifestyles on both children’s bodies and minds.

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